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Social Media Audit - Level 1-3

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  • Model: social_media_audit
  • 9836 Units in Stock

I Love Being Black - Social Media Audits


I Love Being Black (iLBB) has quickly become one of the largest Black portals on the Internet. We now have over 6 million fans on Facebook with millions of them viewing our content and engaging with it daily.


In the extremely fast-paced world of social media it is important to have a definitive but flexible plan. We recommend taking an objective look at your social media strategy and shifting it fairly often, on average every 3 months.


    • Social Media Audit Level 1 ($100) - A one to two (1-2) page Social Media Strategic Planning Overview. This high level document will include:

      • A brief look at one (1) of your existing social media properties

      • Recommendations on post frequency

      • Recommendations on content mix

      • General industry best practices

      • Several examples of how to improve post engagement



    • Social Media Audit Level 2 - A five to seven (5-7) page Social Media Strategic Planning Document. This advanced level document will provide everything in the Level 1 document in addition to these additional features:

      • Information Gathering

        • Specific industry best practices

        • Success/failure chart of posts for the past month

        • An overview of your competition

      • Content Strategy

        • A general content marketing strategy

        • Platform recommendation

        • The development of one (1) social campaign

      • Execution Plan

        • Recommendations for integration points

        • Create specific success indicators for the future

        • Tips for conversion tracking

      • Extras

        • 30-minute wrap up call within 2 weeks of completion

        • One (1) hour of phone consultation in fifteen (15) minute blocks



    • Social Media Audit Level 3 - The Level 3 Social Media Audit is a fifteen to twenty (15-20) page Social Media Strategic Planning Document. This document will include everything listed in levels 1 & 2, and serve as a guide to govern your social media interaction indefinitely. This document will be created modularly to account for future changes to existing social media networks:

      • Information Gathering

        • Specific industry best practices

        • An in-depth look at all of your current social media properties

        • Success/failure chart of posts for the past 2 months

        • Case studies about successes your competition has had

        • Platform recommendations

      • Content Strategy

        • An in-depth content marketing strategy

        • Recommendations on different forms of media to utilize

        • A separate mobile specific content strategy

        • The development of three (3) social campaigns

      • Execution Plan

        • Build structured communications plan

        • Recommendations for integration points

        • Create specific success indicators for the future

        • Recommendations on conversion tracking

      • Extras

        • A photo shoot showcasing products/services

        • Two (2) hours of phone consultation in fifteen (15) minute blocks

        • One (1) in person or online custom-tailored live training session from iLBB's founder & most senior level social media guru, Kumi Rauf



If you have any questions, please contact us ASAP.


* No coupons are good for this product unless pre-approved by iLBB advertising staff




This product was added to our catalog on Saturday 19 November, 2011.